John Jantsch presents 

business blogging

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February 28, 2005

Nice Little Article on the Future of Blogging

There is a nice article on the future of blogging in CMO magazine this month (Get a free subscription here) The thing I think many of these corporate types are missing though is a blogs ability to aid in the entire marketing integration process.

The goldrush mentality of "should I or shouldn't I get caught up in this whole blogging thing" diminishes the fact that blogs are so good for driving traffic to your web site, generating PR opportunites, networking, creating educational content for your clients and prospects - all things you should be doing whether you blog or not! But still, people keep asking.

February 28, 2005 | Permalink | Comments (0) | TrackBack

February 26, 2005

Google's New Mapping Is Frightening

Google Maps - I never thought I could have so much fun with a map.

February 26, 2005 | Permalink | Comments (0)

February 25, 2005

You Learn To Blog Like You Learn Most Things

About once a week I get an email from someone who wants to know how they should get started blogging. I used to launch into a discussion about software and various options for hosting and driving traffic, but lately I've come to the conclusion that you get started blogging like you get started doing a lot things. So, here's my new answer. To get started blogging I suggest you do the following 3 things. 1) Download an RSS reader or subscribe to a web based service. Favorites for me are FeedDemon for RSS reader and Bloglines for web based. [Here's a good Business Blogging Resources Page too] 2) Go to Bloglines or some other Blog Directory and find blogs that are somehow related to what you want to blog about. [Bloglines make this pretty easy as it will suggest relevant blogs and FeedDemon will seemlessly integrate the two] 3) Now, just read for about 30 days. To me, that is the best way to get started on the right track. Learn what other's are doing and find out how you might do a better job of it.

February 25, 2005 in RSS | Permalink | Comments (2) | TrackBack

February 08, 2005

Do Blogs Really Help Create Traffic?

A reader recently posed this question.

John,

Do you think a blog will create more website traffic than simply adding the same information to the website itself?
Thanks,
Take care,
Arnold

So, here was my answer, but I’m betting you bloggers who read my post will have some great advice. . . care to comment?

~ ~ ~ ~

There are a lot of variables involved here, but my experience is that the blogs are currently doing much better in terms of traffic for a couple of basic reasons.

The structure of a blog relies on frequent updates. That's why search engines seem to like them so. Sure, you could just update your web site but blog software makes it so easy. The current trend suggests that most web sites will move to this type of content management software for entire web sites.

The other thing that helps in the traffic category is that content created by blog software is automatically syndicated to RSS readers. Blogs also have the ability to create a regular community
of readers or subscribers, web pages just don't do that.

Blogs aren't THE only tool, they are just one more very effective one. I think most businesses need to do a combination of things including blogging.

February 8, 2005 | Permalink | Comments (1)