Nice Little Article on the Future of Blogging

There is a nice article on the future of blogging in CMO magazine this month (Get a free subscription here) The thing I think many of these corporate types are missing though is a blogs ability to aid in the entire marketing integration process.

The goldrush mentality of "should I or shouldn't I get caught up in this whole blogging thing" diminishes the fact that blogs are so good for driving traffic to your web site, generating PR opportunites, networking, creating educational content for your clients and prospects - all things you should be doing whether you blog or not! But still, people keep asking.