Yahoo To Offer AdSense Alternative

Yahoo is hinting that it will launch an ad network for small Web publishers that is similar in function to Google Adsense.

While Yahoo and Google already go head-to-head for major search advertising partners such as America Online, Google has largely enjoyed a monopoly serving text-only ads to smaller publisher Web sites, including this blog.

Now Yahoo plans to launch its own advertising option for small publishers, a source familiar with the plan said. Like Google's service, Yahoo's self-serve product will display text ads deemed relevant to the content of specific Web pages. Advertisers pay only when a reader clicks on their ad. Yahoo and publishers will split the fees.

Advertising on a blog can be a way to generate some extra income but the key is the ads must be so relevant to the blog topic that they feel like content more than an ad.

Sign-up to be on Yahoo's Publisher notification list and you will get the word when Yahoo launches its new service