March 16, 2005
Add Keywords To Your Posts
One of the things that I find that many business bloggers don't quite grasp is that your blog entries are treated like individual web pages. . . no matter how long or how short. This provides you with the opportunity to build keyword rich web pages that can stand on their own in competing for search engine traffic every time you make a post to your blog.
Your posts need to contain those search terms that you know your target audience is using. Make sure as you write that you pay attention to using those keywords and phrases often. You will find that there are indeed many ways to say the same thing and keep it interesting.
Think of each post as an ad. (Even if you aren't selling a product you are competing for the reader's and the search engine spider's attention) A good ad starts with a good headline. The headline for a blog post is your title - Don't waste it being cute, make it powerful, to the point and keyword rich.
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I hadn't thought of business blogging quite this manner, but I think your point is a good one.
Since I sell and implement Microsoft Great Plains, then I presume I should try to work those words into each blog post.
Thank you for the tip.
Posted by: Ted | Mar 16, 2005 9:55:43 AM
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