March 31, 2005
Bloggers Under Contract
Quite often people want to know if they can make any money with this blog thing. To this I currently have two answers: yes and maybe so. There are many ways to measure the success of one's blogging efforts and an announcement by AllBusiness.com demonstrates a growing trend in the "mainstreamness" of blogs. A number of bloggers (Okay, including me) have entered into an agreement to blog for All Busineess, a small business portal. Look for this type of business writing and opportunity to grow.
AllBusiness.com, an online media and e-commerce company that operates one of the leading business Web sites, today announced the launch of its new AllBusiness Blog Center at http://www.allbusiness.com/blog/.
Blogs in the AllBusiness.com Blog Center include: “Bizz Bang Buzz,” a legal blog by Anthony Cerminaro; “Duct Tape Marketing” covering marketing issues by John Jantsch; “Just For Small Business,” a running a business blog by Denise O’Berry; “Management Craft,” a management blog by Lisa Haneberg; “Only Once,” a blog about day-to-day activities of running a business by Matt Blumberg; “Sales Diva” by Lori Richardson, which covers the sales process; “The Small Business Blog” by Doug Kersten, covering business news; and Denise Wakeman’s “Your Project Partner” blog, focused on internet marketing.
March 29, 2005
What Would Jesus Blog
Spreading the gospel, even the company gospel, is a great way to use a blog and it should come as no surprise that ministries are flocking to blogs (sorry) as a great way to preach.
Now, add to that the Podcasting craze (Podcasting is simply a way to syndicate something like an MP3 file to a reader that dumps it onto, say, an iPod.) and you've got some serious tools for spreading the good word. (Disclaimer: I'm offering no opinion on this blog about what the good word is - you decide that. This is just to make a point.)
March 28, 2005
Interview on Corporate Blogging
I was interviewed this week at Marketing Studies on the subject of corporate blogging.
Have a listen
Some of the topics covered in this interview:
- Steps to producing a blog that won top honors by MarketingSherpa.com readers.
- The difference between e-zines and blogs, especially in terms of the marketing affects of each.
- Is there a difference in the products you can market via blogs and via e-zines and direct e-mail marketing?
- The gap between different content delivery channels, such as RSS and e-mail.
- And much more. . .
These are the folks that produced THE guide to Marketing & Publishing with RSS
March 27, 2005
Technorati Tag: You're It
Technorati offer some very powerful tools the gain exposure for your blog. One of those tools is something called tags. Think of tags as a way to categorize your posts. Then, anyone visiting Technorati can perform a search that will turn up all of the posts for a certain category
Search on the tag Blog Advertising and you will find a post that I created and tagged for that term.
Visit Technorati and perform any tag search by putting - tag:yoursearchterm and you are on your way to finding a rich world of related blog posts. Do you see how this might help you gain additional exposure for your posts?
So how do you get tagging?
You must first sign-up and claim your blog at technorati. Then if you use a blog software that uses a category system, like Movable Type, WordPress, TypePad, Blogware, Radio you are all set. Just make sure that you create lots of keyword rich categories and post to those categories each time.
If you use another blogging software you can still tag by manually adding a little HTML to your post.
a href="http://technorati.com/tag/[tagname]" rel="tag">[tagname] with tagname being your category you want to use.
HTML shy? Here a neat little tool that will create your HTML for you. All you have to do is cut and paste it into your post.
Like this whole tagging idea. Here are three more sites you should start to learn about. I will write about each in detail soon. Think of using these sites to put the tagging idea into turbo.
Here's your extra credit assignment, check out - Furl, Delicious and Flickr
March 25, 2005
Yahoo To Offer AdSense Alternative
Yahoo is hinting that it will launch an ad network for small Web publishers that is similar in function to Google Adsense.
While Yahoo and Google already go head-to-head for major search advertising partners such as America Online, Google
has largely enjoyed a monopoly serving text-only ads to
smaller publisher Web sites, including this blog.
Now Yahoo plans to launch its own advertising option for small publishers, a source familiar with the plan said. Like Google's service, Yahoo's self-serve product will display text ads deemed relevant to the content of specific Web pages. Advertisers pay only when a reader clicks on their ad. Yahoo and publishers will split the fees.
Advertising on a blog can be a way to generate some extra income but the key is the ads must be so relevant to the blog topic that they feel like content more than an ad.
Sign-up to be on Yahoo's Publisher notification list and you will get the word when Yahoo launches its new service
March 24, 2005
Teachers With Blogs
Imagine firing up your favorite blog and finding out that your history paper is due today. Kind of frightening for those of us that usually waited until the last minute to turn in their homework.
Blogs have become very popular with teachers and it's no real surprise.
Most teachers like to write and blogs give them easy access to a public forum. Teaching blogs have been springing up at a tremendous pace.
Homework assignments with expert commentary. Reminders of upcoming events or what happened on this day in history. The blog format has much to offer the education world.
Here are some examples of teachers with blogs or blogs in the EduSphere. http://stevensdl.motime.com/ - http://explorelearning.blogs.com/blog/ - http://www.ahistoryteacher.com/blog/index.html - http://www.beaconschool.org/~clehmann/MT/
March 16, 2005
Yahoo Intros Blogging With A Twist
Word on the AP wire today is that Yahoo plans to finally take advantage of its gigantic user base to introduce a blogging tool. The description on a Yahoo beta page describes a service that seems as though it is a hybrid blogging and social networking tool that will allow users to take advantage of all of the resources that already exist on Yahoo and then power up applications such as email and contact management. For example:Users wil be able to text message and send photos to their blogs from their wireless phones. From the AP report:
The service is designed to enable Yahoo's 165 million registered users to pull content from the Web site's discussion groups, online photo albums and review section to plug into their own Web logs, or blogs, the Internet shorthand used to describe online personal journals.
They say that the service won't be available until March 29 and will be offered by invitaion only, much like gmail, but you can sign-up to be on the invite list.
If you already have a free Yahoo acount you can sign-in and get more details
Add Keywords To Your Posts
One of the things that I find that many business bloggers don't quite grasp is that your blog entries are treated like individual web pages. . . no matter how long or how short. This provides you with the opportunity to build keyword rich web pages that can stand on their own in competing for search engine traffic every time you make a post to your blog.
Your posts need to contain those search terms that you know your target audience is using. Make sure as you write that you pay attention to using those keywords and phrases often. You will find that there are indeed many ways to say the same thing and keep it interesting.
Think of each post as an ad. (Even if you aren't selling a product you are competing for the reader's and the search engine spider's attention) A good ad starts with a good headline. The headline for a blog post is your title - Don't waste it being cute, make it powerful, to the point and keyword rich.
March 15, 2005
Lawyers and Other Professionals Show Expertise Without Selling
Many professionals squirm at the notion of selling their services. I say, get over it, but blogs are an absolutely perfect tool for the selling shy.
The very nature of blogging is educational. For this reason a blog is just a natural fit for anyone providing professional services. Blogs allow you to build a library of educational styled tips, tactics resources and expertise that, over time, can effectively introduce your services to a target market in the most professional manner.
Here's an example of an attorney reaching out to a specific market with expert commentary.
March 14, 2005
Bloglines Is An Essential Link In The Blog Chain
Blogrolls are the blogging world's term for a list of other blogs that your blog links to. This is of course a form of recommendation and a great linking strategy to help provide more relevant traffic and content for your blog.
I heartily recommend that you check out a site called Bloglines. Bloglines is many things - blog directory, blog service, clipping service, RSS reader, news aggregator and "blogroll manager."
Bloglines allows you to subscribe to almost any blog on the planet so that you can easily keep up with all of your favorite blogs in one place, but then it also allow you to display and manage any portion of this list as a blogroll on your blog - all with a copy and paste of one line of code.
I've prepared a very simple screencast to show you "How To Create A Blogroll With Bloglines." (A screencast by the way is a video tutorial cast from a blog!)