Interview on Corporate Blogging

I was interviewed this week at Marketing Studies on the subject of corporate blogging.
Have a listen

Some of the topics covered in this interview:

• Steps to producing a blog that won top honors by MarketingSherpa.com readers.
• The difference between e-zines and blogs, especially in terms of the marketing affects of each.
• Is there a difference in the products you can market via blogs and via e-zines and direct e-mail marketing?
• The gap between different content delivery channels, such as RSS and e-mail.
• And much more. . .

These are the folks that produced THE guide to Marketing & Publishing with RSS