Nobody Blogs In Your Industry

There are whole bunch of folks out there that still have not heard of this thing called a blog. Now, if you have heard of blogging and the benefits of a business blog, but are resisting because nobody in your industry has blog, please smack yourself in the head once.

Here's the deal. Blogging is here to stay and will only get much bigger in the near future. Take the opportunity to grab the lead in your industry. No matter what size your business is, you can begin to use a blog to establish yourself as a thought leader in a niche. PR opportunities will roll at your doorstep. Magazines will laud you as a visionary. Okay, maybe some of that is a bit far fetched, but don't look a gift blog in the mouth.

Here's an example. A company that produces labels for food and beverage packaging has a blog that teaches readers betters ways to use and buy labels. Now, that's an industry without blog saturation. Ted Williams writes the blog and calls himself the Label Guru

Use this quote from a Wharton School of business research paper to give you inspiration.

Two things are certain: Blogging will remain disruptive to the traditional media, and new uses will surface. "You are going to see blogging move to video and instant messaging," says Werbach. "It's just the beginning."