Time To Remodel Your Blog

Probably misled some of you rabid bloggers out there with that headline but I have found yet another innovative small business using a blog.

A remodeling contractor has set-up a blog to follow the real life progress of a bathroom remodel. The site features posts from the homeowner, remodeling contractor, project manager and designer. Schloegel Design Remodel calls the blog Reality Remodeling.

To me this is a perfect example of how a blog can help small businesses differentiate themselves from others in their industry or town. Time will tell, but this blog promises to allow prospective client inside the real organization to have cup a coffee and a conversation. No make-up, no marketing gloss.

The blog format is unique in this way. People want to make a connection with the companies they buy from. The Internet and technology can actually make that process more difficult. Blogs seem to bridge the gap - High tech, but high touch at the same time.