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May 20, 2005
Blogs, Web Sites and Email Together At Last
Blogs are hot and with reason. They help you tell your story, generate tremendous search engine attention and create content that can be syndicated and read by a growing number of people.
Having said that, let me state that blogs are only a tool and not THE tool that so many "Internet Marketing Gurus" would have you believe. Blogs can and should be on every marketers list as a powerful way to integrate and supplement the primary marketing messages. If you look at blogs that way, then you can begin to understand the true value of adding a blog to your marketing mix.
- Every small business should have in the marketing and communication toolbox:
- A Blog
- A Content Rich Web Site
- An Email Based Newsletter
- Educational Based Printed Materials
- White Papers Housed On Their Web Site
- A Referral Strategy
- A PR Strategy
. . . and a couple hundred other things!
The point is, let your marketing tools work together and you will find the greatest audience for your marketing message.
May 20, 2005 | Permalink
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Comments
John..
You mention that it's smart to have both a blog and email newsletter in one's marketing mix.
With the rise in blacklisting, I feel like we're hearing the death knell for zines/email newsletters as effective ways to market, and that smart solopreneurs with a limited amount of time, energy, and things to say ought to be considering a move from that to doing a blog (a blog being advantageous for the reason just mentioned, plus many others that you and I both know).
If someone with limited time, energy, and capability to create content came to you and asked, which would you recommend--email-based newsletter/zine, or blog?
Posted by: Stacy Brice | May 24, 2005 7:40:34 AM
Stacie,
I think there is some room for a case by case analysis of the situation but, blogs have a problem. At the moment they can only be pushed out to those that subscribe via an RSS reader or those the visit the site. My experience tells me that this is still a select universe.
I think email is still very much here to stay. It may not be the simple tool it once was but it needs to be on your list.
1) People will still subscribe in droves to a compelling email offer.
2) Your current client list, prospect list, etc. all have email.
3) You put your content in front of your readers in the context of their everyday activity and work.
Posted by: John Jantsch | May 24, 2005 11:18:58 AM
Dear Stacie,
If your clients value your eMail Newsletter service (and you value your clients) don't take this service away. You can not RSS them ... and many of them might not work with RSS feeds at all or if they do, they don't have the imagination that you and your content are made for their News Feed reader ...
I used to have a weekly eMail Newsletter. Now the newsletter is monthly and I share news, findings and opinion on my regular updated Blog - for me this works, actually with a lesser workload than before.
For my clienting it looks like this (and I only monitor immediate actions):
My targeted (Publishing) eMail Newsletter goes to about 430 subscribers and it produces about 250 - 400 clicks per issue (dependent on the goodies) only 15 to 20 percent of recipients will click trough to any of my Blog entries linked to on given subjects.
The number of new subscribers to the newsletter coming from my Blog is rather small - this are different worlds …
Posted by: Hugo E. Martin | May 25, 2005 1:18:39 AM
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