June 29, 2005
What About A Marketing Vacation?
Summer is great time to load up in the car and check out a marketing workshop, seminar or strategic planning retreat.
Recharge those batteries, learn a new skill or (this is a biggie) make some important networking connections with like minded business types.
If marketing is your thing and you've finally decided that you need to learn all things bloggy, then the Blog Business Summit held August 17-19 in San Francisco might just be the ticket.
Planned sessions include a pre-conference, Blogging 101, with the following two days packed with tracks aimed at PR professionals and Small Business Blogging
The Power of Blogs Defined - from a techie!
I ran across one of the most concise explanations making a marketing case for blogs on a software development blog from a company called Visionpace.
From a business perspective blogs are no different from marketing channels like video, print, audio or presentations. They all deliver results of varying kind. The kind you can expect from blogs is mainly about stronger relations with target groups important to you. Below are a few blogging advantages we hope to benefit from. . .
Read the rest from the Visionpace blog
June 23, 2005
Add Cartoons to Your Blogs
Everybody likes a good cartoon. Innovative cartoonist, Mark Anderson, has created a way for the more playfully minded blogger to add an "on topic" cartoon of the day to their blog. I love this service for its creativity and viral marketing concept. Create a marketing concept that allows everyone to win and you will create a sales force of loyal referral agents.
June 22, 2005
TypePad and Text Ads
You TypePad users may notice a new link on the Account Setting tab of your Control Panel.
That new link is "earnings" It looks like the long anticipated ability to display text ads ala AdSense has finally come about for TypePad users. The ad network is Kanoodle and you much sign-up for an account with Kanoodle to start displaying ads that look like this.
Once you follow the TypePad instructions for creating a TypeList or editing the TypeTags for custom template users your ads will start displaying in about 48 hours.
Blog reades aren't known for clicking on these types of ads but it can be a way to pay for your TypePad hosting account.
June 21, 2005
Blog Networks All The Rage
This type of collective blogging is on the rise and will eventually permeate many industries. The idea of up to 100 bloggers, all immersed in the content of a niche industry, is a pretty powerful notion.
Here's another thoughtful post about the idea of blog social networks and collaborative blogging
I also blog at the AllBusiness Blog Center
June 14, 2005
2nd Annual MarketingSherpa Readers Choice Awards
The folks over at MarketingSherpa have announced the winners of the 2005 Readers Choice Awards for best blogs in 10 different categories.
You can view the winners at the Sherpa Site
For comparison is may be fun to take a look at last year's winners too
If you are not familiar with this resources you should check it out.
Here are three useful MarketingSherpa stories about marketing with Blogs:
#1. Case Study: How to Build Your eretail Business with a Blog (6-8% of Readers Convert to Buyers)
#2. Case Study: 7 Practical Tactics to Turn Your Blog Into a Sales Machine
June 11, 2005
Topical Blog Posts
One sure way to generate some extra traffic to your site is to post about things that are hot, new and now. Sure, they should also have something to do with what your blog is about but, it's not really that hard to figure an angle or use a news topic as an example of a point you are trying to make.
Search engines crawl blogs looking for just this sort of changing type of content so why not give them what they want. Two spots you should visit on a regular basis to keep up on what's hot before it gets too hot are Google's Zeitgeist and the Lycos 50. Both sites keep track of search trends on the Internet. Many a sharp blogger has profited by filling the content void for highly sought after keyword searches.
For example, Dean over at the Lycos 50 says that a word to watch is Sudoku - Sudoku is a puzzle type game that is quite popular in the UK. It appears in many newspapers. Essentially the game is to fill in numbers so that squares add up to 9. See some Sodoku examples here.
I'll update you when this topical post makes some hay.
June 10, 2005
Technorati Gets A Facelift
If you are a Technorati fan, you'll love the facelift they released in beta today. Technorati Beta.
Technorati keeps track of what is being said about what and whom in the blog world and it can be a great way to find out who in linking to your blog and talking about your blog as well as finding related blogs.
June 07, 2005
Why Don't IT Managers Blog?
Here's an interesting article that describes how IT companies are not reaching out to readers with blogs. A bit ironic really.
The creators of much of the technology that drives the blogosphere can't figure out how to use it.
This is not really so odd though if you look throughout history about why something catches on. The technologies that heat up the fastest are those that end up being used for something other than what they were intended. Many times the very creators of the technology are left behind. This might be a good spot to recommend 2 books: The Tipping Point and Freakonomics.
June 05, 2005
How To Use Blog Comments
Comments on blogs have gotten a bad rap of late due to all the evil people out there that think posting comment spam is somehow going to get their venture noticed. It's a shame really because, first of all, those spammy comments that show up on blogs do no good at all for that purpose and, a lot of blogs have disabled their commenting feature to fight off the useless spam.
The ability to add a comment on a blog is one of the things that makes them so useful. Comments, when written as intended, add to the texture of a topic and can really support the content of the blog.
As a blogging strategy get used to both accepting and adding comments.
Encourage readers to post comments on your blog by asking for involvement. Pose questions. Ask your readers what they think. Call for suggestions or examples. Even ask for help. This type of writing will help keep your readers interested in coming back.
When you receive a comment, think about adding your comment to the thread or email the commenter thanking them. This takes some extra effort but, you may find that involving your readers in discussions is a great way to get them coming back and posting about your blog on their blog.
Adding comments, when you really have something to add, to other blogs is also a good way to get some extra notice of your blog. Blog owners may come by out of curiosity, some blogs syndicate their comments and blog readers will often follow a comment back to your blog.
Networking makes the blog world go around and comments are the blog version of networking.
Want to share your thoughts on this? Just comment below!