July 31, 2005
What Will A Blog Do For My Business?
I get this question several times a week these days so I thought I would address it here.
The answer to this question is part advice, part marketing 101 soapbox speech.
So, what will a blog do for your business?
In most cases, little to nothing.
Now, before you fire off an email to ask if I've gone crazy, read on.
Most business folks will approach blogging like they approach every other form of marketing. Put up a blog, make a few entries and wonder why it didn't work.
Blogs are not THE marketing tool, they are simply another marketing tool, but a very powerful one if used correctly.
Using a blog correctly for most small businesses means these things at a minimum
- Post almost daily - keep at it for months
- Answer the questions your clients ask you in your posts
- Promote the heck out of your blog online and offline
- Build a network of users and connectors around your blog
- Read and participate in other blogs almost daily
- Integrate your blog into your web site, ezine and marketing materials
- Update the non-post elements of your blog frequently
If you've read this far then maybe you have come to the conclusion that a blog can be a powerful part of your marketing mix and know that I unflinchingly recommend a blog for every business but, like all marketing strategies, unless you commit to using it long term to build momentum, it will be just another distraction.
July 27, 2005
Forbes Magazine: Best of the Web 2005
Forbes Magazine just published the annual Best of the Web issue and this year's focus feature is "Blogs That Matter"
The magazine lists an editor's choice of 6-8 blogs in about 15 categories and highlights some of the best blogs going.
I am proud to say that my blog Duct Tape Marketing was chosen at the Forbes Favorite for Small Business along with these other fine blogs.
- All Business Blog Center (I also contribute to this network)
- Church of the Customer
- Fresh Inc
- Small Business Trends
- Entrepreneurial Mind
- Small Business Brief
July 11, 2005
Blog Lightning Is Alive
Since you are reading a blog, I'm guessing there is a pretty good chance you understand the power of blogs as a business tool. Heck, maybe you've even decided that you simply must have a blog for your business but. . .it all seems a little technical.
Introducing. . .
Blog Lightning - How To Create and Promote Your Small Business Blog In A Flash.
After visiting with hundreds of small business owners about the subject of blogs, I determined that what was needed was a step-by-step guide that demonstrated the precise steps needed to create and successfully promote a blog as a business tool.
And for the technically challenged - I added 14 video screencast tutorials that allow you to watch over my shoulder as I execute each step. Nothing could be easier.
Take a look at Blog Lightning. I've posted some example content and even a sample screencast for you to view.
July 09, 2005
Another free ping option
I've mentioned pinging on this blog in the past and urged you to do it whenever you create a new post.