October 08, 2005
Google's RSS Reader Can Only Mean One Thing
Google added an RSS reader to their growing list of blog related tools and this could be good news for your blog.
No, I don't really think that the world needs another RSS reader (unless you are really into GMail and this syncs right into that)
What it may mean, however, is that you now have a way to get your feed indexed by Google and into their Blog Search tool. Getting you feed indexed by Google isn't really that hard, but if you subscribe to your RSS feed via the new Google Reader, I assume they have to crawl your feed in order to deliver the results to you, their loyal client.
This appears to work very much like adding your feed to a MyYahoo page.
October 06, 2005
Blogging The Ultimate Marketing System
One of my Ultimate Marketing System teleclass clients approached me the other day and asked if he could blog about his experience of being a client.
My blog self immediately said, "Sure, what a great use of a blog." But then my vulnerable marketing self said, "What if?"
The convergence of those two selves concluded that what my client, Ken Yarmosh of Technosight, was offering was a very rich and rewarding gift, no matter what he writes. Marketing, effective marketing, needs to be open and honest. It's not all about having every answer. It's often about having a willingness to listen and improve.
I hope this little blogging experiment helps to spread the word about what Duct Tape Marketing really has to offer the small business marketer but, more than that, I hope it helps me get better at what I do.
Ken is doing some great things with emerging marketing technologies at Technosight. Stop by and learn.