John Jantsch presents 

business blogging

March 25, 2005

Yahoo To Offer AdSense Alternative

Yahoo is hinting that it will launch an ad network for small Web publishers that is similar in function to Google Adsense.

While Yahoo and Google already go head-to-head for major search advertising partners such as America Online, Google has largely enjoyed a monopoly serving text-only ads to smaller publisher Web sites, including this blog.

Now Yahoo plans to launch its own advertising option for small publishers, a source familiar with the plan said. Like Google's service, Yahoo's self-serve product will display text ads deemed relevant to the content of specific Web pages. Advertisers pay only when a reader clicks on their ad. Yahoo and publishers will split the fees.

Advertising on a blog can be a way to generate some extra income but the key is the ads must be so relevant to the blog topic that they feel like content more than an ad.

Sign-up to be on Yahoo's Publisher notification list and you will get the word when Yahoo launches its new service

March 25, 2005 in Blog Advertising, Google, Yahoo | Permalink | Comments (0) | TrackBack

March 16, 2005

Yahoo Intros Blogging With A Twist

Word on the AP wire today is that Yahoo plans to finally take advantage of its gigantic user base to introduce a blogging tool.  The description on a Yahoo beta page describes a service that seems as though it is a hybrid blogging and social networking tool that will allow users to take advantage of all of the resources that already exist on Yahoo and then power up applications such as email and contact management. For example:Users wil be able to text message and send photos to their blogs from their wireless phones. From the AP report:

The service is designed to enable Yahoo's 165 million registered users to pull content from the Web site's discussion groups, online photo albums and review section to plug into their own Web logs, or blogs, the Internet shorthand used to describe online personal journals.

They say that the service won't be available until March 29 and will be offered by invitaion only, much like gmail, but you can sign-up to be on the invite list.

If you already have a free Yahoo acount you can sign-in and  get more details

March 16, 2005 in Blogging Tools, Yahoo | Permalink | Comments (0) | TrackBack